Money Minute Sponsorship

Exclusive Money Minute Sponsorship | Gospel Music Omaha

EXCLUSIVE SPONSORSHIP OPPORTUNITY

Become the Financial Voice of Omaha’s African American Community

“MONEY MINUTE” UNDERWRITING PACKAGE

The most trusted financial segment on urban gospel radio

WHY ARE SOME FINANCIAL INSTITUTIONS STRUGGLING TO CONNECT WITH OMAHA’S BLACK COMMUNITY?

THE PAINFUL REALITY FOR FINANCIAL MARKETERS TODAY:

  • WASTED ADVERTISING DOLLARS: Mainstream media reaches the wrong audience with your message
  • CREDIBILITY BARRIERS: Building trust in financial services requires authentic community connection
  • CULTURAL DISCONNECT: Generic financial messaging fails to resonate with African American consumers
  • INVISIBLE EXPERTISE: Your financial knowledge and services remain unknown to thousands who need them
  • COMPETITIVE DISADVANTAGE: Other institutions are establishing themselves as community financial leaders

“We spent thousands on general market advertising with minimal results. We needed a more direct connection to the community we serve.” —Regional Credit Union Marketing Director

IMAGINE YOUR INSTITUTION:

  • Being recognized by name throughout Omaha’s African American community
  • Having listeners specifically mention hearing about you on Gospel Music Omaha
  • Being perceived as a trusted financial authority in the Black community
  • Creating authentic connections that generic advertising simply cannot build
  • Demonstrating genuine commitment to financial literacy in underserved communities

THE POWER OF “MONEY MINUTE”

Our “Money Minute” segment has become appointment listening for our audience. Each 60-second financial tip delivers practical, actionable advice on:

  • Budgeting strategies
  • Credit building
  • Homeownership
  • Retirement planning
  • Debt management
  • Saving techniques
  • Investment basics

Airing four times daily (8am, 12pm, 4pm, 8pm) during peak listening hours, “Money Minute” reaches our audience when they’re most receptive to financial guidance.

“People literally walk in saying they heard about us on Gospel Music Omaha.” —Community Bank Branch Manager

THE EXCLUSIVE FINANCIAL WISDOM PACKAGE: $425/MONTH

As the exclusive underwriter, you receive:

  • CATEGORY EXCLUSIVITY: No other financial institution can sponsor this segment
  • PRIME PLACEMENT: Your message airs during our highest listening periods
  • MAXIMUM FREQUENCY: 120 monthly acknowledgments (4x daily, 7 days a week)
  • CREDIBILITY TRANSFER: Direct association with trusted financial advice
  • EXTENDED PRESENCE: 15-second acknowledgment (versus standard 10-second)
  • DIGITAL EXTENSION: Presence on Money Minute archive page on our website
  • SOCIAL AMPLIFICATION: Mentions when Money Minute clips are shared on our platforms
  • MEASURABLE IMPACT: Monthly listener engagement reports

FCC-compliant acknowledgment:

“Money Minute is made possible by [Your Institution], providing financial services to the Omaha community since [year]. Information at [website].”

WHY THIS WORKS BETTER THAN TRADITIONAL ADVERTISING

TARGETED REACH

Direct access to 100,000 African American listeners in the Omaha metro area

TRUST FACTOR

92% of our listeners trust organizations they hear mentioned on our station

CONTENT ALIGNMENT

Your institution positioned alongside practical financial advice

CULTURAL RELEVANCE

Connection through the trusted medium of urban gospel radio

COST EFFICIENCY

$3.54 CPM (cost per thousand) – significantly lower than traditional media

LIMITED AVAILABILITY

This exclusive sponsorship is offered to only one financial institution. Previous sponsors have maintained their relationship for an average of 18 months due to measurable results.

“Every day your institution remains invisible to our community is another day of missed connections and opportunities.”

SECURE YOUR EXCLUSIVE SPONSORSHIP NOW $425/month – Cancel Anytime – Immediate Confirmation

WHAT OUR LISTENERS ARE SAYING:

“Money Minute has helped me improve my credit score by 85 points this year. I always make sure to tune in!”

—Darnell W., Listener since 2020

“I finally started my emergency fund after hearing about it on Money Minute. Now I recommend the segment to everyone in my church group.”

—Tasha J., Listener since 2021

“The advice is practical and speaks directly to our community’s needs. It’s the financial guidance we’ve been missing.”

—Anonymous Listener

ABOUT GOSPEL MUSIC OMAHA

Gospel Music Omaha (KCUG-LP 100.3 FM) reaches 100,000 African American listeners throughout the Omaha metro area. As the region’s premier urban gospel station, we provide uplifting music, community information, and practical resources that strengthen our community.

Our listeners are:

  • 68% homeowners
  • 72% employed full-time
  • 65% have some college education or higher
  • 58% have household incomes above $50,000
  • 87% report making household financial decisions

Don’t miss this opportunity to become the trusted financial voice in Omaha’s African American community.

BECOME OUR EXCLUSIVE FINANCIAL SPONSOR Secure Payment Through Stripe – Setup Takes Just 2 Minutes